Hi! My name is Maia Natanzon, I was born in Uruguay and I moved to Israel in 2016.  

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I made aliyah on my own, and when I first started baking, it was in tiny toaster oven at the "ulpan". It was my hobby and an activity that would fulfill me. As I began to meet more friends, I would invite them over, and the challah became a central feature of our dinner table. It reflected community and togetherness. The challot were a symbol of community and friendship.

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I currently live in TLV and I love it! I live surrounded by young people from all over the world. 

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You can find me appreciating the reflection of Tel Aviv's diverse population on each bakery, the source of my inspiration. ​

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This versatile and flavorful bread alouds me to experiment its combination with different spices, nuts, vegetables and pastes to create a unique version, perfect for any occasion. Whether you are celebrating a holiday or simply enjoying a weekend brunch, a fresh loaf of challa is sure to be a hit with your family and friends.

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